Levi's Marketing Blog

Levi Randall February 22nd, 2018 Marketing Case Study Write-Up      I decided to do my case-study on Cheerios.  I was inspired to do a case study on this company after seeing a charming YouTube video that incorporates their slogan "Good Goes 'Round."  The video incorporated important elements of everyday life, from sisters bonding, to kids playing hockey.  Latrell James Boyd was the artist for the song, and viewers of the video had nothing but positive things to say about it.  Many people talked about how catchy the video was, saying things like "It's been stuck in my head all day," and "I sing this song all the time now."  I can personally attest to the "catchiness" of the song, because after I watched the video I caught myself humming or singing the tune periodically throughout the day.  The video also does a good job of creating a sense of community and connection with Cheerios.  In the video, people turn mundane tasks into e

One marketing campaign caught my eye when I was doing my search.  This campaign is for the ice cream brand Halo Halo Top .  The value proposition for Halo Top ice cream is great-flavored ice cream that you can feel good about having.  The campaign consisted of a 39 second commercial featuring an angel and the devil.  The Devil confronts the angel about the ice cream, and the angel says, "Now you can eat a whole pint and feel great!"  In response to this, the devil says that you should feel ashamed about eating ice cream.  Then, the devil proceeds to take all of the ice cream for "analysis."   The central idea of the commercial was to convey the idea that Halo Top ice cream is good for you, and great tasting.  The fact that they incorporated the devil and the angel put an interesting spin on it that people can connect to.  The main challenge was to convince people that it was alright to eat this ice cream, and I believe that this effectively.  One key point that I

The company I researched is the Ford motor company.  Their Facebook page informed me of the re-launch of their mid-size truck- the Ford Ranger.  It will be the 2019 model year, and by reading through the comments, I have gathered that there are some mixed reactions regarding the launch of their once popular truck. Ford's value proposition lies in their slogan 'Built Ford Tough.'  However, some people have voiced their concern over the quality of the new truck.  Russell West said "Yeah, that's not a Ranger.  My 97 model would eat that piece of Mexican made garbage in longevity and quality."  Ford representatives were quick to inform Russell that the Ford Ranger is going to be made in the U.S.  Others are skeptical about the pricing, despite being excited about the truck coming out.  Justin Walker said "  Been holding out of buying a small truck until the new Ranger rolls out being that I'm a die hard Ford guy owning 5 in total.  I really hope it'

I recently read an article on  AdAge  discussing the recent efforts of Coca-Cola to increase sales of Diet Coke.  According to the site, the company is revamping the Diet Coke and introducing new flavors in response to sagging sales.  One way that the company is doing this is by crafting a new look for the Diet Coke can.  Instead of the traditional red and black lettering printed on a silver can, there will be a vertical stripe running up the can, with the text embedded inside it.  Coke executives hope that this sleek new look will inspire a new generation of Diet Coke consumers.  Along with the fresh new look, there will be some risky new flavors, including Feisty Cherry, Ginger Lime, Twisted Mango and Zesty Blood Orange.  Marketing experts for Diet Coke hope that the addition of the new flavors and the sleek new can aesthetics will attract more customers and increase overall profits. The value proposition of Diet Coke is that people can enjoy the great taste of Coca-Cola without al

Levi Randall I thought that this course would be an interesting way to gain skills to make me more marketable in the business field.  I am an aspiring entrepreneur that hopes to own my own construction company one day.  I felt that this course would help me to make my business more attractive. I am a business major pursuing an Associates degree in Business Administration.  I chose this field of study, because I figured that this was a good way to gain professional skills to help me in any occupation I may hold. My hopes are that I will gain valuable insight about how to make a business likable, and therefore profitable. I am passionate about anything sports.  I have done every sport offered at my school, but my absolute favorite is wrestling.  A close second is Track and Field.  Upon completion of my degree, I plan on returning to my hometown and becoming a wrestling coach.