Levi Randall February 22nd, 2018 Marketing Case Study Write-Up I decided to do my case-study on Cheerios. I was inspired to do a case study on this company after seeing a charming YouTube video that incorporates their slogan "Good Goes 'Round." The video incorporated important elements of everyday life, from sisters bonding, to kids playing hockey. Latrell James Boyd was the artist for the song, and viewers of the video had nothing but positive things to say about it. Many people talked about how catchy the video was, saying things like "It's been stuck in my head all day," and "I sing this song all the time now." I can personally attest to the "catchiness" of the song, because after I watched the video I caught myself humming or singing the tune periodically throughout the day. The video also does a good job of creating a sense of community and connection with Cheerios. In the video, people turn mundane tasks into e
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